In my previous company, Windsor Media Enterprises, LLC (WME Books), I worked with business professionals coaching them as they composed their ideas into what we called “Book as Business Card”. I also worked with astonishingly talented women telling the stories of ‘them’, who they are beyond the business or public face. While at WME, my husband, Tom and I, created the Business Blogging Boot Camp workshop to teach blogging and social media to local small business professionals. This, also, focused on excellence in communication, especially speaking and writing. In 2009, we helped co-found a new venture with Caroline Golon called BlogPaws. This pet community was designed to support pet bloggers in their pursuit of excellence, using online tools and connections to the brands they buy every day. This growing pet blogger and lifestyle blogger community was so successful at bringing brands together with influencers, it was acquired by Pet360, Inc. which was, in turn, acquired by PetSmart. After 8 years at BlogPaws, Tom and I both ‘retired’ to work together once more in the field of communications.