FTC Endorsement Guide

 

FTC (Federal Trade Commission) requirements updated September 2017

  • WHEN DOES THE FTC ACT APPLY TO ENDORSEMENTS?

    I’m a blogger. I heard that every time I mention a product on my blog, I have to say whether I got it for free or paid for it myself. Is that true?

  • ENDORSEMENTS BY INDIVIDUALS ON SOCIAL NETWORKING SITES

    Many social networking sites allow you to share your interests with friends and followers by clicking a button or sharing a link to show that you’re a fan of a particular business, product, website or service. Is that an "endorsement" that needs a disclosure?

  • HOW SHOULD I DISCLOSE THAT I WAS GIVEN SOMETHING FOR MY ENDORSEMENT?

    Is there special wording I have to use to make the disclosure?

  • SOCIAL MEDIA CONTESTS

    My company runs contests and sweepstakes in social media. To enter, participants have to send a Tweet or make a pin with the hashtag, #XYZ_Rocks. (“XYZ” is the name of my product.) Isn’t that enough to notify readers that the posts were incentivized?

  • WHAT ABOUT AFFILIATE OR NETWORK MARKETING?

    I’m an affiliate marketer with links to an online retailer on my website. When people read what I’ve written about a particular product and then click on those links and buy something from the retailer, I earn a commission from the retailer. What do I have to disclose? Where should the disclosure be?

READ THE INTIRE DOCUMENT HERE